Every seller asks me the same question:
“How do I get more sales but send fewer samples?”
Four years of TikTok Shop and I never had a clean answer. Gut feel. Follower counts. "She posts a lot"……
Now there is an answer.
A solution.
And it only exists inside EUKA.
And the strategy can be explained in one line…..
“Use EUKA’s Sample Score to decide which affiliates get a sample”
I tested it on a few of my brands (13 brands, 3820 affiliates, $1,470,691 GMV):
120x better results using their recommendations
63% of sales were from their recommendations
$30,000 was lost by NOT following their recommendations (this hurt the most)
This is the “Cheat code for TikTok Shop”
Samples are the “PPC” of TikTok Shop
Amazon sellers spend a fortune on PPC ads, samples are just as important
Quick jargon: A sample request is a creator asking for a free product in exchange for a video.
Every sample costs you the product, postage, time and affiliate commissions (if the affiliate makes a sale).
Sample Farmers: Affiliates that request over 100 samples a month, but never make any sales (the win for them is the free product)
How do you choose the best affiliates? Which affiliates will make sales?
The strategy has always been a shotgun approach….. send out as many samples as possible…. hope some convert into sales…
We use a ‘sniper’ approach; pick the best affiliates and ‘coach’ them….. this works but is very manual and you need a team to execute.
The new feature from EUKA has changed all that……
The EUKA Sample Score
Meet the Sample Score
I am always doubtful when I see claims like this…. downright critical (some would say rude… but I only trust the data).
EUKA now scores every sample request before you approve it: Very High, High, Medium or Low.
The score is the chance that creator makes $100+ in sales within 60 days.
Here's the bit that matters:
It is based on EUKA’s internal data…… has any other platform ran as many campaigns as EUKA? They are the OG’s of affiliate outreach.
It learns from how each creator sells across every brand on EUKA: their recent TikTok sales, their history with you, and their results for other brands (anonymised).
Stop guessing which affiliates will sell…. pick the affiliates that have proven it.
This changed my whole strategy.
💡 The score is built on EUKA's own data. EUKA has given you the moat that every agency/brand needs
I tested it……. thoroughly
13 brands - 3,820 creators - $1,470,691 sales
I graded every affiliate according to EUKA’s sample score (Very High, High, Medium, Low):
90% of sales were from the “Very High” group
“Very High” creators were 17% of the list. They made 63% of all the sales.
Average sales per creator, six weeks in:
Very High: $67
High: $2.95
Medium: $1.08
Low: 56 cents
That's 120x between the top and the bottom.
💡This affiliate data is not available anywhere else…. It’s only on EUKA
How much did we lose?
We wasted more than a few samples
I analysed all our brands….. I wanted to see if we had simply approved the “Very High” affiliates what difference would that make.
Case study: one shop, 1 October to 12 November.
257 Very High requests never got a sample. Rejected, or left in the queue until they expired.
Meanwhile 149 samples went to Low and Medium creators on the same shop.
Give those 149 samples to the Very Highs instead: $21.6K to $44.6K of sales. Across all our shops, about $30K.
We thought we were picking the best affiliates…… they were on paper.
This stat hurt the most……
So we approve by score
It’s that easy
In EUKA it lives in Affiliate CRM > Sample Requests > To Review.
Sort by Sample Score:
Clear “Very High” first, before it expires.
“High” and “Medium” are your call.
“Low" needs a written reason.
Even here, TikTok got it wrong….. Normally, we would have approved an L3 creator, but look at their sample score 📉
No one knows about this yet
Do this before your competitors do
If you are on TikTok Shop, you need to do this right now.
Sign up to EUKA
Give it a few hours to assess your Shop
Then look at your affiliates history and check their ‘EUKA Sample Score’
It’s a FREE trial….. what is there to lose?
Quick question……
What did you think of today's newsletter?
Now go sort your affiliates by the EUKA sample score.
- Paul 👊
PS. My 8 year old is now in charge of approving sample requests …… it is that easy.
PPS. I can’t overstate how this feature changes the workflow for agencies and brands…. Message me if you want to chat about it
