
Reading Time: 3 min
Readability: Grade 3 (We were told to dream big, but they forgot to mention the bills 😭)
The weekly newsletter that’s more effective than the TikTok ban……

In this edition:
🚫 TIKTOK BAN LOOMS... Will It Finally Drop?
💣 SALES EXPLOSION... Thanks to TikTok Shop Affiliates!
🛑 STOP & FIX... TikTok Shop's Affiliate Outreach Issues!
🥊 ADS FACE-OFF... TikTok Shop vs. TikTok-to-Amazon!
Let’s get started.....
🚫 TIKTOK BAN LOOMS
Will It Finally Drop?

Don’t trust my opinion as I am biased…….
But If you want a few opinions:
This TikTok post sums it up better than I could:
Montana tried to ban TikTok and failed. If a state failed, what are the options for a country wide ban….. especially with elections looming?
It’s too early to make any predictions….. but we have a year to address it.
It’s going to be a wild ride 🚀
Are you looking to expand to Europe?
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All the VAT and product compliance sorted 👊
💣 SALES EXPLOSION
Thanks to TikTok Shop Affiliates!

Don’t sleep on TikTok Shop affiliates!

This pic shows the sales generated from affiliates and when we look at specific affiliates:

We sent 2 samples and got $932.88 in sales 👊.
Over the past few weeks we have sent over 30K messages to affiliates….. we have a 2% success rate (meaning 2% of the affiliates we contact create content).
Whilst this is pretty poor….. we will increase the odds of success by paying them upfront in addition to their commission and/or increase the affiliate commission (the average is 20% and would recommend 40-50%).
The success rate used to be around 10-20% a few months ago….
Another sign that Affiliates are going the same route as Amazon Ads (penny clicks are a distant dream 😞).
Right now affiliates are free to contact and it just takes one video to go viral and change your whole business……
🛑 STOP & FIX
TikTok Shop's Affiliate Outreach Issues!

TikTok Shop affiliates get tons of spam/junk collab requests…..
This is important to note as these affiliates get so many messages, you need to make your messaging stand out:
Also, if you message these affiliates with a great message and they don’t reply then it’s you….. your product is boring 🥱.
You may love your brand…. but affiliates may not and if they are not replying, that’s a sign.
In summary:
GREAT PRODUCT + WELL CRAFTED OUTREACH MESSAGE = 💲💲💲
🥊 ADS FACE-OFF
TikTok Shop vs. TikTok-to-Amazon!

A few days ago we published this article.
It’s the exact strategy we use to obtain tons of content in exchange for a sample and it’s getting a lot of traction.
Instead of spending hundreds on an influencer post….. use an affiliate post.
Check it out before the masses do
That's it for this week 👊
But I need to ask a favour...
If today's newsletter was a rap song:
Thanks for reading.
- Paul
PS.... Message me if you are interested in TikTok and TikTok Shop
