I don't do webinars.
I've sat through enough of them to know how they end……
43 slides, a "special offer", a countdown timer and a guy in a rented Lambo.
What If Your TikTok Shop Ran Itself?
10x your team with TikTok Shop agents
Thursday 24 September, 6pm BST
I’M DOING THIS ONCE
Thursday 24 Sept, 6pm BST
I've been building this for the last 6 months. Quietly.
Testing it on real shops. Breaking it. Fixing it. Breaking it again……
Thursday is the first time I'm showing it to anyone outside my team.
And I'm only doing it once. After Thursday I'm heads down with the 10 beta brands that sign up.
One hour. Live. My actual agents on my actual screen. Built for sellers on TikTok Shop, or about to be.
Can't make 6pm? Register anyway and you'll still get the recording.
Four ways brands use AI on TikTok Shop
Most never get past the first
The chat. You ask AI for a TikTok Shop strategy. Useful. But it has never seen your shop, so every answer is a smart guess.
The connection. You plug your shop data into the AI. Now it answers about your shop, not shops in general.
The strategist. It uses that live data to build a plan for your brand. Better again. But you still have to ask. And you still do the work.
The agent. It does the digging before you ask. You just decide.
Most brands are on level one and think they're on level three……
💡 That gap is where the money leaks. Quietly. Every week……
What If Your TikTok Shop Ran Itself?
10x your team with TikTok Shop agents
Thursday 24 September, 6pm BST
How I actually build an agent for TikTok Shop
It's easier than you think
AI is brilliant for 20 minutes. Then it forgets everything……
It doesn't know your margins. Which product is a deliberate loss leader. Which creator you promised a bonus on last week's call.
So every brand we run gets three things:
The data. Live access to the shop, the creators, the samples and the ads.
A memory. One file per brand that the agent reads before it says a word, and updates after.
The rules. My 5 Pillar playbook, plus a "never do this" list for that brand.
Think of it like a new hire. Smart on day one. Useless until someone hands them the notebook.
Where the time comes back
Stop paying humans to read dashboards
On Amazon you pay someone to pull the Business Report every Monday. TikTok Shop is the same job with 10x the moving parts.
Our agents do the reading. Before I'm even up, each brand has a brief waiting:
What sold, what dropped, what to do today
Creators going quiet before the sales dip shows up
Ad spend that isn't paying back
One creator carrying too much of the shop
It costs about $3 a day to run across all our brands. Cheaper than my coffee habit ☕
That's how a tiny team runs brands that would normally need a whole department. Nobody digs for numbers any more. They just act on them.
Why I don't let it run everything
Because I've seen what it does unsupervised
This week one of our agents was about to send samples to the affiliates. Technically correct. Completely useless (the product has no inventory).
A human caught it in ten seconds.
That's the whole point. The agent does the grind. A human keeps the judgment.
And some things never leave the human, whatever the agent thinks:
Every sample approval. Every single time.
Anything that messages a creator.
Anything that touches live ad spend.
You make the rules….. so even these restrictions can be overridden if you want.
💡 An agent plus a human in the loop beats either one on their own.
The honest reason I'm doing this
I want 10 beta users. That's it.
I'll be straight with you, because you'd smell it anyway.
We're turning these agents into software. I'm looking for 10 brands to use it first and give me their feedback.
Those 10 get beta pricing, locked for life. When the price goes up, theirs doesn't.
That's the whole "pitch". It's this paragraph. You're reading it now so nobody gets ambushed on Thursday.
Thursday 24 Sept, 6pm BST. Free. Recording gone after 2 days.
- Paul 👊
PS. My youngest asked what a webinar is. I said "a video call people choose to go to." She said "so nobody comes?"…… Help me prove a 7 year old wrong. Save me a seat
PPS. Got a question you want answered live? Hit reply and I'll build the session around it.