I can't help if I don't know where you are.

That's the whole email today.

Two polls. About 10 seconds. Then I'll tell you why I'm asking……

Every issue I write is a guess at what you need. These two answers turn the guess into a plan.

If most of you are DMing by hand, I'll write the way out. If most of you are on a tool, I'll show you how to get more out of it.

Last week, for two client shops, our AI agents built 21 outreach campaigns. They picked the creators, wrote the first lines, wrote the day 2 and day 5 follow-ups, and sent the lot.

The humans approved the samples. Every one, by hand. That stays human.

Nobody on my team lost their job to this. That's the bit people get wrong.

The agents don't replace your staff. They do the grind your staff hate, so the same two people get through 10x the work. One account manager, 25,000 conversations, and they still had time to read the replies.

The grind that kept small brands off TikTok Shop is getting automated. That's why now. Most sellers are still deciding….. but Black Friday and Christmas is around the corner….. can you afford to wait?

Reply with where you are and what's not working. I read every one.

I'll point you in the right direction. Sometimes that's a tool, sometimes it's a playbook, sometimes it's "don't bother yet". All three are fine answers.

👉 Click here and tell me where you are with TikTok Shop

It opens an email straight to me. One line is enough.

- Paul 👊

PS. Black Friday and Christmas……. the time of year that makes sellers….. or breaks them….. You choose the ending…..